Developing a website

Developing a website is a great way to quantify your business. In many ways developing a website is the same as developing a business plan with out all those annoying figures. During the process of developing a website you will need to work closely with your web developer to identify and quantify exactly what your business does. So that your website will reflect what your business is actually about and present what you do to your visitors in the most professional manner.

dauntingTo most business owners this process sounds daunting. However it can be an extremely liberating process because if you devote yourself to the process and you have an experienced web developer you will not only wind up with a professional website, you will also be clear about the direction your business is heading.

To help you get your new website up and running as quickly as possible spend some time thinking about and where possible write your responses to the list of questions below. To assist in the process of developing a website at Binaryone we provide a free 1 hour consultation to get you started. Use our contact page to send us a message and we will arrange a time for your free consultation.

Website questions
1.    Is this a new site or a redesign of an existing site?
    a.    New
    b.    Redesign
        i.    What is the purpose of the redesign?
        ii.    Are there current specific issues with the current site you hope to improve or correct?
        iii.    What is the web address of your current website?
        iv.    What do you like and dislike about your current system?
        v.    What audience needs does your existing site do a good job fulfilling?
        vi.    What audience needs aren’t being met by your current site?
        vii.    Where does it fall short?

2.     In short, what does your organization do?

3.    Who is your organization’s target market?

4.    Describe the concept, project or services this site is intended to provide or promote.

5.    Who will Binaryone be working with to guide this project to completion?

6.    How many people at your organization will be involved with the project?

7.    Who is responsible for making the final decisions?

8.    Who will be responsible for maintaining the site after launch for content and technical matters?

9.    To the best of your ability, describe the various groups that will use the site. What are they hoping to accomplish? EG:
    a.    Prospects seeking information about our company.
    b.    Customers who might purchase our product.
    c.    Customers looking for menu, hours and location information.
    d.    Donors who might contribute to our organization.

10.    What are the general demographics of your audience (or site visitors)?

11.    For the purposes of this site, which of these groups is the primary audience (the one you’d consider most important?) This can be difficult to identify, but it’s important to determine who the primary audience should be.

12.    What primary action do you want your primary audience to take when visiting your site?
    a.    Fill in a contact form.
    b.    Ask for a quote.
    c.    Call you.
    d.    Find out where you are located.
    e.    Purchase a product,
    f.    Sign up for a newsletter.
    g.    follow you on social media.

13.    Describe in as few sentences the feelings you wish your site to evoke in your visitors.

14.     Describe in as few sentences the brand attributes you want your site to convey.

15.    Using adjectives and short phrases, describe the site’s desired look and feel. Examples:
    a.    Easy to look at,
    b.    edgy,
    c.    classic,
    d.    up-to-date,
    e.    crisp,
    f.    modern,
    g.    traditional,
    h.    understated, etc.

16.    Do you have a visual identity that you are happy with (including brand identity and logo) or is that something you need designed or evolved?

17.    List around three competitors sites.

18.    Also what you consider their strengths and weaknesses?

19.    What differentiates your product, services or ideas from your competition?

20.    Approximately how many pages do you think you will need on the site?

21.    What features would you like to be included on the site? Examples include:
    a.    Ads/Billboards
    b.    Blog
    c.    Community Forum
    d.    Company News
    e.    Custom Page Not Found Page
    f.    Customer Lead Form
    g.    Event Calendar
    h.    Google Map(s)
    i.    Mailing List Integration
    j.    Member/Staff Protected area
    k.    Multiple Location Listings
    l.    Online Payment/Donation
    m.    Photo Gallery
    n.    Podcasting
    o.    Selling Products or Services (Ecommerce)
    p.    Social Media Integration
    q.    Staff Listing
    r.    Testimonials
    s.    Videos

22.    Are there any third-party integration points we need to know about? Examples:
    a.    Interfaces to a CRM,
    b.    offsite e-commerce,
    c.    POS,
    d.    mapping solution,
    e.    social site or other use of a third party API, etc.

23.    How much of the site content is already created? Content includes:
    a.    logo,
    b.    titles,
    c.    headlines,
    d.    page text,
    e.    staff bios and pictures,
    f.    testimonials,
    g.    photos, etc.

24.    Would you like assistance with content creation?

25.    Are there any other technical requirements for the site that you haven’t mentioned so far?

Questions About Ecommerce Sites.

If you want an ecommerce site these are additional questions you should consider.

1.    Do you already know what ecommerce solution you want to use?

2.    What kinds of products will you be selling?

3.    Do you currently use third party sites for sales (like Amazon, eBay, Etsy, etc.)?

4.    Will you sell memberships or access to premium content on your site?

5.    Will your site sell downloadable products?

6.    Will your products have multiple variations? Examples include:
    a.    sizes,
    b.    colors,
    c.    materials
    d.    price points.
7.    Roughly how many products will be listed on the site?

8.    Do you want the web site to track inventory?

9.    Do you have product descriptions available?

10.    Do you have high quality photos available for each product?

11.    Do you want to allow product reviews or ratings from purchasers?

12.    Do you want to add social sharing icons to product pages?

13.    Will you offer an affiliate or referral program?

14.    Do you want to build an email list of customers for promotional purposes?

15.    Do you offer quantity discounts?

16.    Do you want to offer coupons?

17.    Do you want to offer gift cards?

18.    Do you want to offer wish lists or registries?

19.    Do you need to generate invoices or packing lists?

20.    Do you offer preferred pricing to certain groups?

21.    Will you use PayPal to process paymnets?

22.    Do you have terms of service and refund policies in place for the site?

23.    How will you handle customer service inquiries? EG: Questions About Time & Money.

Is My Blog Down for Everyone or Just Me Site Checker!

Have you ever tried to load your site or blog only to find it was down? Then you contact your service provider only for them to tell you that your site is up everything is running as normally. Your service provider tells you that the problem is with your connection or computer. Now you need a way to confirm what they are saying. There are a number of free  services that can check your site for you.

Go to either or all of these checking sites and enter your sites or blogs URL and submit it. The checking site will confirm wether or not your site is running or not and report to you.

How to copy and save an image from a flash website.

Lets say there is an Adobe Flash website with an image that you want to show to your graphic artist. This image is the type of image you are after for your website. With a normal website you could just right click on a photo and you would have the option to either copy the image or save it so you could send the image to your artist. But since it’s an Adobe Flash website, right clicking gives you two choices “Settings” and “About Adobe Flash Player” so you are unable to copy the image you so desperately want. Well there is a way to get the image you are after.

Below are the instructions for you to copy and save a flash image. Before you copy an image and use it you should consider any copyright implications. However if you are only using it as an example of the type of thing you are looking for you should not have any problems.

How to
1.    Load the site with flash that you want to get an image from.

2.    Find an image that you want and centre it on the screen, move the curser out of the way to one side or the top or bottom of the screen.

3.    Then Press the Print Screen key on the keyboard.
    a.    The Print Screen key is usually the next button to the right of F12 button, labelled something like ‘prt sc’.
        i.    What it does is copies the entire screen as it is  at the moment you press it, so make sure the cursors’ is moved away from the picture that you want.

4.    Then load MS Paint.
    a.    To find MS Paint click Start> then run your mouse over the All Programs menu item.
    b.    Then move your mouse over the Accessories menu item.
    c.    On the Accessories menu that opens click the paint menu item to run the paint program.
    d.    When the paint program loads click Edit> Paste>.
        i.    Then click the select button on the side bar.
            (1)    Usually the top right button that looks like a dotted square.
            (2)    This will allow you to draw a box around the section of the image you want to keep.
            (3)    You will have to practice to get it in the write place.
        ii.    When you have the box around the section of the image you want to keep press Ctrl and click C to copy the section of the image you want to keep.
    e.    Then still in paint, select File> New>
        i.    when asked if you want to save click no. The image will close and a new blank canvas will open.
    f.    In the new canvas select Edit> paste>
        i.    You will now have the image you want.
        ii.    Then click File> Save>
        iii.    Then select the folder you want to save the image in.