On page SEO.
Now that you have written your article and improved your keywords you will pull out your ‘on page’ SEO from what you have written. Your ‘on page’ SEO consists of a Title, Keywords and Description meta tags. Title, Keywords and Description meta tags are in the code of the page and as such do not appear on screen. If you are working with programs like WordPress there are plugins to make adding your SEO easy. These tags are to help search engines inform potential readers what your article is about and it’s relevance to their search. This is where you really want to make every word count.
Your title should be as pithy as possible. Make every word count because most search engines use a maximum of 60 characters (chars) for the title meta tag. Below is what your title and title meta tag should look like if you had written this article.
<meta name=“title” content=“A beginners guide to writing SEO compliant keyword rich articles.” />
Title: A beginners guide to writing SEO compliant keyword rich articles.
Your keywords need to be the most important words in your article. Many say that keywords meta tags are ignored by search engines. However, that is not true for all search engines so there is no harm in including them. Certainly Google ignores keywords, choosing to find them in the content of your page. Several of the articles I read said that including keywords would not do any harm to your posts and pages PR. Also, by including keywords meta tags on your pages they would be there in the future if keywords became important to search engines again.
The search engines that do use keywords, use a maximum of 1000 chars which is quite a lot. I suggest that you keep your keywords to just the most important ones on your page, say, below 300 chars. One final point on keywords: never add keywords to your keywords meta tag that are not in the content on your page. False keywords will get your page penalised by the search engines.
<meta name=“keywords” content=“beginners, guide, SEO, keyword rich, articles, Search Engine Optimisation, page ranking, related subjects, website, blog, post, keyword, Search Engine, description, content, meta tag, wordpress, plugins,” />
Keywords: beginners, guide, SEO, keyword rich, articles, Search Engine Optimisation, page ranking, related subjects, website, blog, post, keyword, Search Engine, description, content, meta tag, wordpress, plugins,